Content writers will have to stay on their toes though and not be complacent about how to write SEO-optimized content. The standard for writing content is not set in stone as Google always introduces new algorithms that change how the game is played.
Better be prepared when you plan to write content for websites. There should be simple tips that a content writer can remember to be able to write content that everybody will love. Professional content writers, such as those you can hire from www.seoexplode.com, are even following these simple tips so that they can obtain good results with their content writing services.
Tip # 1: Write for people. Optimize for the bots.
Content that are too focused on search engine optimization is not popular anymore. No body wants to read content that does not make sense, even the search engines. Both Google and humans prefer to read natural content over than painfully obvious SEO articles. Moreover, the article will not be as useful as what it would be if it was written with the readers in mind. The article is not capable of converting traffic. Write with the audience in mind while still helping the bots find the article.
Tip #2: No more keyword density.
Gone are the days when content writers have to stuff the keyword in awkward places. Keyword density is no longer a factor considered in search engine optimization now. Using keyword is still a given as it is a vital part of making the website searchable. However, the keywords should be inserted as naturally as possible. Keep the content natural and avoid going for specific pre-defined ratios.
Tip #3: Use synonyms, grammatical variations, and related keywords.
The major search engines take advantage of LSI or Latent Symantic Indexing when matching search results with the search intentions of the users. To make the content as relevant as possible, use synonyms, grammatical variations, and related keywords. By taking advantage of these, keywords can exist in the article without having to stuff them in. Moreover, using synonyms, grammatical variations, and related keywords can help target various search queries.
Tip #4: Write long, in-depth content with great quality.
Quality content can be written regardless of how long or short it is. However, the quality content produced by great SEO companies are distinctively in-depth. Long pages that discusses about the topic in-depth are most commonly the ones that produce great results with search engine optimization. Google will give higher points for such content. Of course, professional content writers will not just write to cater to the content length Google wants. They will write because they want to share as much knowledge and insight as possible to the readers.
Tip #5: There are long tail keywords to take advantage of.
Long tail keywords are keyword phrases that are oftentimes three to four words long. These are keywords that are extremely specific to whatever it is that is being promoted. It is essential to take advantage of long tail keywords because it is highly likely that the users who used that keyword phrase are looking for exactly what they want to buy.
Tip #6: Answer common questions.
If the prospect client of a business has some specific questions about the product, then it is only natural that the company answers these questions. The prospect clients will most likely use their question as a keyword phrase in search engines. If there is an answer to these questions and search engines can locate that, then that would make it easier to convince prospect clients to convert. Take www.seoexplode.com as an example. If a user types in a query for the services offered by the company, the search results will have a line up of answers which includes the actual website itself.
Tip #7: Get the content noticed and shared.
With just one single share on social media networks, the website can get more links and traffics. If there are also lots of online users who notice and share the content, the more Google will tag the content as popular and relevant. Thus, professional content writers should aim to get the content out there. The main goal is to have the content be shared via relevant forums, newsletters, blogs, influencers, and social media sites such as Google+, LinkedIn, Twitter, and Facebook.
Tip #8: Put ALT text in the images.
Google now considers images as one of the factors for ranking. It is highly recommended to use original and relevant images for the content. Moreover, there should be keywords placed in the ALT text. A good ALT text is the title tag of your image. Relevant keywords should also be used for the image’s file name.
Through these tips, professional content writers will get a chance at success with their content. Their SEO effort will bring about positive results. It will be worth every word they write.
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